Coach at a higher level with Justin King
From NFL athletes and Olympic-level competitors, to world-class bodybuilders, Justin has coached at the highest levels of sport. His work focuses on creating maximum performance results and smarter decision-making. If you’re ready to elevate how you train, and perform, lets begin.
Who We Work With
Ways to work together
Built on trust
Real experiences from professionals who refined their thinking and execution - resulting in life transformative results
Raising the standard for coaches
Justin King is a professional strength coach and business owner who operates at the highest levels of performance. His work bridges elite athletic development and disciplined business execution, helping coaches improve how they train athletes while also building businesses that are sustainable and intentional. His approach is grounded in clarity, structure, and decision-making that simplifies complexity for both the coach and the athlete.
Justin has coached athletes across the highest tiers of sport, from All Pro NFL players and Olympic medalist competitors to executives and world-class bodybuilders. His experience includes supporting Chris Bumstead through his sixth Mr. Olympia title and working with athletes like Budda Baker as he reached Pro Bowl-level performance. That exposure has shaped a training philosophy built on systems that hold up under pressure, and consistent execution.
Beyond the gym, Justin built Built Better into a respected training facility before it was acquired by STNDRD, giving him firsthand experience in scaling services and navigating the challenges coaches face as demand grows. Today, he helps trainers turn strong coaching into structured growth, creating clearer operations, better outcomes, and a path to professional and personal sustainability.
